What are Objectives and Key Results (OKR)?

Objectives and Key Results (OKR) is a widely used method for setting the right goals for organisations, teams and individuals. Google is among the companies that use this. Objectives are WHAT you want to achieve, while Key Results are HOW to achieve the goals. To set the right goals, you can first ask yourself the question WHY or WHY to answer WHAT you want to achieve. The goals should be: significant, concrete, action-oriented and inspiring. Key Results should be specific & time-bound, ambitious, but realistic and measurable. Typical Key Results can be the number of users of a website or the number of members of a voluntary organisation.