Digitalization

How Apple organize technology development

Technology development and R&D is paramount for technology companies. For both the tech and industrial companies I have worked for, R&D is used to create superior customers experience as well as increasing margins through more cost effective products.

Organizing technology delevopment in terms of ideas, financing and process is a big issue for most companies. How does the most innovative companies do this?

In a recent interview at the Apple`s Wordwide Developers Conference (WWDC), Apple`s SVP for software engineering shares some insights:

  • All software developments includes people from different diciplines and levels including software engineers, designers, hardware engineers, and product managers. i.e . cross-functional teamwork at a massive scale. However they tend to keep the individual teams small

  • The result of their joint efforts in combining different disciplines often leads to the creation of software technology that goes beyond their initial intentions. This unexpected outcome highlights the essence of discovery and adaptation in the collaborative process.

Obviously this requires vision and leadership, as well as top down initiatives focusing on user experience, integration across devices, and technological advancements.

One of the most impressive new software this year was the new calculator, Math Notes:

 

Get rid of the spreadsheets - use monday.com

Don't get me wrong: Excel is an excellent tool. But Excel's primary use should be financial modeling. Too many people use Excel for everything else, including plans and collaboration. For this, other tools are much better. Personally, I use monday.com. My organization and I have been using this tool for a year now. And I think it works very well. With monday.com, we can digitize and coordinate many work processes and information, such as recruitment, sales prospects, simple CRM, simple project management, media planning, organization of media content, IT support, marketing plan and so on. Monday.com enables interaction without sending files by email or searching for them in a public area. You can allocate work tasks and receive a notification when things are done. The licenses are relatively affordable and the user threshold is low. The user interface is intuitive and the dashboards are visually stunning.