Almost all companies I have worked for has had a growth strategy. Revenue growth is imperative in value creation. For subscription-based companies (SaaS - Software as a Service), a strategy for organically increasing the revenues must include the following elements:
Focus on Customer Retention
Retain existing customers through personalized experiences, loyalty programs, and excellent customer service. Repeat customers are more profitable than new ones.Expand Product or Service Offerings
Diversify your portfolio by developing new products, entering new markets, or offering premium features to increase revenue streams.Optimize Pricing and Marketing
Regularly review pricing strategies to reflect product value and maximize profits. Invest in digital marketing to reach new customers and drive conversions.
Next year Netflix will launch two new entertainment venues in the US. This experiential entertainment venue will bring some of the most watched titles to life and customers will be able to shop, play and interact with the characters.
This initiave is part of the company´s stratey to monitize on merchandize, i.e becoming more “Disney”.